Grassroot entrepreneurship

African governments will only succeed in the large-scale deployment of clean energy solutions if they gain the trust of consumers and local communities. To drive Africa’s desired transition to clean energy, youth are therefore key change agents.

Sub-Saharan Africa is not only the youngest continent (average age 20), the region also has the lowest rates of access to clean energy. For these young people, advocacy for clean energy is now often a very personal issue. The majority grew up without access to electricity. As a result, they personally appreciate the critical role clean energy plays in addressing the twin challenges of economic development and environmental sustainability.

For many Kenyans, setting up a small solar business in rural areas offers an attractive opportunity to secure their own livelihood and create jobs. Many see this modern technology as a market with great potential.

Our program offers these green grassroots entrepreneurs a double opportunity: they start their own solar business and at the same time become part of an entrepreneurial community that supports each other and shares experiences. A program that is undoubtedly unique in this form.